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Friday, August 22, 2014
Andy and Caro Johnson of Toppers Pizza in Fast Casual
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The article in Fast Casual titled, “You heard it here first:
first franchisees become important brand ambassadors” highlights Andy and Caro
Johnson as Toppers first franchisees and their passion for the brand.
It also elaborates the Johnsons “go beyond being brand ambassadors, to actually
creating the systems that express the brand experience.” It mentions the
locations they own as well as Scott Iverson, being quoted on the Johnson’s have
contributed to the brand, "They had a hand in developing the system for
how to hire and attract good people, and the checklists for keeping restaurants
very clean."
CLICK TO CONNECT
In 1991, Toppers Pizza began its quest to become the best pizza company in the world by killing it on every detail of the customer experience. Headquartered in Whitewater, Wis., Toppers takes a unique approach to the crowded pizza segment by cooking up mouthwatering specialty pizzas that start with their fresh, made from scratch dough, smothered in real Wisconsin cheese and finished with outrageous toppings like French fried onions, oven-roasted tomatoes, mac ‘n cheese and tater tots. Toppers’ claim to fame comes in the form of Topperstix™, arguably the planet’s most addictively delicious cheesy breadstix. The Toppers empire encompasses 50 restaurants across 10 states and, with its rapid expansion, is in the midst of Midwest and national domination. In 2013, Entrepreneur Magazine ranked Toppers as one of the top 500 franchises in the U.S., Nation’s Restaurant News declared the brand as one of the 50 breakout chains of the year, and Toppers received a No. 58 spot in Pizza Today’s top 100 pizza companies. For more information on Toppers, visit www.toppers.com, www.facebook.com/ToppersRocks or www.twitter.com/ToppersPizza.
Specialties: The big pizza chains serve their purpose: Mediocre food, mediocre promises, mediocre connections. While Papa John’s, Domino’s, and Pizza Hut are stuck in a stiff battle for the family demographic, Toppers remained hooked on being a hip, cool brand, connected to the nationally untapped 18-34 demographic. This strategy has helped Toppers sustain its growth, through its relationship with young, energetic consumers craving a real brand connection. For more information on Toppers, visit www.toppers.com.
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