This article in QSR Magazine talks about brands innovating
or making decisions around packaging. Scott Iverson, Toppers Pizza vice
president of marketing, talks about the new packaging currently in the mix for
Toppers including how the brand changed the boxes to convey main points to
their consumers so that they make sure all of their brand messages and touch
points are delivered in a fun way. This story showed how Toppers makes
a unique connection with customers through its packaging!
Read the full story here.
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