Monday, June 25, 2012

Toppers Pizza featured in Lexington Herald-Leader

Toppers Pizza was recently featured in an article in the Lexington Herald-Leader titled "Franchising moves ahead after slump during recession." The article focuses on franchising as a whole and the recent increase in franchises throughout the Fort Worth area. Toppers Pizza franchisees Heidi and Jim McGregor were highlighted in the article as great examples of entrepreneurs bringing new concepts to the Fort Worth area and Scott Gittrich, CEO was featured. Click here for the full article, or begin reading below.

Franchising moves ahead after slump during recession

Heidi McGregor sells medical equipment, and her husband, Jim, owns an ambulance dealership in Fort Worth. On the road extensively, they were looking for another business to develop.

They settled on a pizza franchise, buying the rights to the first two Toppers Pizza franchise restaurants in Texas.

This summer, the McGregors, who live near Texas Christian University, plan to open their first restaurant nearby just in time for the return of students. And they're scouting another burgeoning area for the second.

(Read More)

Monday, June 18, 2012

Toppers Pizza featured in QSR

Toppers Pizza was recently featured in an article in QSR titled, “Clustered Growth Strategy Boosts Toppers' Social Media." The story details Toppers' multiunit growth strategy and how that proximity helps local-store marketing and drives the brand’s social media presence. In the article, Mark discusses how clustered growth has allowed Toppers to efficiently use its resources, and Nick Powills from No Limit Media Consulting, addresses how Social Media enhances this strategy. The article also discusses the pros and cons of a clustered growth strategy. Click here for the full article, or begin reading below.

Clustered Growth Strategy Boosts Toppers' Social Media
By Sonya Chudgar

By clustering store openings, Toppers Pizza has found a strategic growth strategy that simultaneously protects brand awareness and boosts social media fans.

The multiunit growth strategy brings in a seasoned business partner who is dedicated to building at least five to six stores.

“It gets somebody on board who is interested and capable of opening and operating the stores,” says Mark Cairns, the director of franchise development at Toppers. “When we can put them together and cluster, we’re able to be closer to the community and closer to our customers.”

(Read More)

Friday, June 15, 2012

Toppers Pizza featured in Fort Worth Star-Telegram

Toppers Pizza was recently featured in an article called “Franchising moving ahead again, after slump during recession" in the Fort Worth Star-Telegram. The article focuses on franchising as a whole and the recent increase in franchises throughout the Fort Worth area. Toppers Pizza franchisees Heidi and Jim McGregor were highlighted in the article as great examples of entrepreneurs bringing new concepts to the Fort Worth area and Scott Gittrich, CEO, was also featured along with a fantastic picture of Heidi and Jim. The article will be a good way to promote the new opening of Toppers Pizza in Fort Worth as well as build awareness of the brand throughout the area. Click here for the full article, or begin reading below.

Franchising moving ahead again, after slump during recession
by Scott Nishimura

Heidi McGregor sells medical equipment, and her husband, Jim, owns an ambulance dealership in Fort Worth. On the road extensively, they were looking for another business to develop.

They settled on a pizza franchise, buying the rights to the first two Toppers Pizza franchise restaurants in Texas.

This summer, the McGregors, who live near Texas Christian University, plan to open their first restaurant nearby at the former site of the Moon Bar on West Berry Street, just in time for the return of students. And they're scouting the burgeoning West Seventh Street-Camp Bowie Boulevard area for the second.

(Read more)

Friday, June 8, 2012

Toppers Pizza featured in Minneapolis/St. Paul Business Journal

Toppers Pizza was recently featured in a brief in the Minneapolis/St. Paul Business Journal titled “Toppers Pizza opening another Twin Cities Location.” The brief talks about how the Toppers Pizza opening happening on Saturday, June 9th, in South Minneapolis. Further, the article gives the address for the location and talks about how this Toppers Pizza is going to be the 6th location in Minnesota. Read the brief below:

Toppers Pizza opening another Twin Cities location
by Ed Stych

Toppers Pizza is opening its sixth Minnesota location on Saturday, this one in South Minneapolis.

Toppers said the new location — its fifth in the Twin Cities — is at 5447 Nicollet Ave. S.

The Whitewater, Wis.-based chain opened a restaurant near the University of Minnesota last August.

Wednesday, June 6, 2012

Toppers Pizza featured in Pizza Marketing Quarterly

Toppers Pizza was recently featured in an article titled “Toppers Pizza Taking on Chicago” in Pizza Marketing Quarterly. The brief was based off of the article we in Crain’s Chicago Business. The article discusses how Toppers may be the next big thing in Chicago pizza. The article also shares some of unique the Toppers menu items, and a link to the full Crain’s article. Click here for the article, or read it below.

Toppers Pizza Taking on Chicago

"An unassuming pizza company based in a strip mall in Whitewater, Wis., just might be the next big thing in Chicago pies," according to Crain's Chicago Business.

"Toppers Pizza, a self-described "eclectic chain," caters to 18- to 34-year-olds with pizzas like the "Hangover Helper" (Canadian bacon, regular bacon, green peppers, onions and potatoes) and the "Mac 'n' Cheese" (exactly what it sounds like). The menu also includes quesadillas, bread sticks, sub sandwiches and wings."

(Read More)

Friday, June 1, 2012

Toppers featured in Crain's Chicago Business

Toppers Pizza was recently featured in an article titled “Toppers aims to win over Chicago pizza snobs” in Crain’s Chicago Business. In the article, Scott Gittrich discusses Toppers' plans for expansion in 2012, including plans to have 52 to 55 locations open by the end of this year. The article also discusses Toppers development plans for 2013 in the Chicagoland area, with the goal of opening 10 more locations by the end of 2013 in areas such as Lincoln Park and Bucktown. Toppers also plans for nationwide development, which includes plans to have 150 stores by 2015, and 500 by 2020. Click here for the full article, or begin reading below.

Toppers aims to win over Chicago pizza snobs
by Brigid Sweeney

An unassuming pizza company based in a strip mall in Whitewater, Wis., just might be the next big thing in Chicago pies.

Toppers Pizza, a self-described "eclectic chain," caters to 18- to 34-year-olds with pizzas like the "Hangover Helper" (Canadian bacon, regular bacon, green peppers, onions and potatoes) and the "Mac 'n' Cheese" (exactly what it sounds like). The menu also includes quesadillas, bread sticks, sub sandwiches and wings.

"We're bridging the gap between sit-down and takeout," founder and CEO Scott Gittrich said. "We're not the $5 pizza, but we're not the $30 pizza, either."

(Read More)