Friday, August 22, 2014

Andy and Caro Johnson of Toppers Pizza in Fast Casual

The article in Fast Casual titled, “You heard it here first: first franchisees become important brand ambassadors” highlights Andy and Caro Johnson as Toppers first franchisees and their passion for the brand. It also elaborates the Johnsons “go beyond being brand ambassadors, to actually creating the systems that express the brand experience.” It mentions the locations they own as well as Scott Iverson, being quoted on the Johnson’s have contributed to the brand, "They had a hand in developing the system for how to hire and attract good people, and the checklists for keeping restaurants very clean."

Read the full article here.

Friday, August 15, 2014

Toppers Pizza in PMQ's August Issue


From PMQ Pizza Magazine
Toppers Pizza is the star of the show in PMQ Pizza Magazine's August issue. Toppers Pizza Franchise Operations Director Mark Watt discussing the importance of having a solid POS system in place to make deliveries more efficient, but adds that a manager who knows the delivery area is the best way to make sure things work smoothly. Mark talks about the fun and cheerful personality that Toppers drivers exhibit and the little extras, like bringing paper plates and seasoning, that set their delivery experience apart. Drivers have a car topper bearing the logo to let people in the area know that they deliver there. They then discuss the importance of marketing during the delivery and Mark discusses the branding present on the Toppers Pizza box, the ability for pizza makers to jot a note, the “double-check stamp”, and menu magnets in college areas. They also talk about the work done on social media where Toppers has an impressive number of Facebook and Twitter fans.

You can read the full article here.

Thursday, July 31, 2014

Toppers in QSR Magazine


This article in QSR Magazine talks about brands innovating or making decisions around packaging. Scott Iverson, Toppers Pizza vice president of marketing, talks about the new packaging currently in the mix for Toppers including how the brand changed the boxes to convey main points to their consumers so that they make sure all of their brand messages and touch points are delivered in a fun way. This story showed how Toppers makes a unique connection with customers through its packaging!

Read the full story here.

Tuesday, July 22, 2014

Toppers Pizza in La Crosse Tribune

Peter Thomson, La Crosse Tribune

Learn about how Tom Ross rose from delivery driver to Toppers’ Manager of the Year. The article talks about the efforts and achievements that Tom has made to get to where he is now, which are validated by quotes from Denise Downing. The inspirational story ends with a note about Tom’s aspirations to further advance in the company.


Read the full article here.


Wednesday, July 16, 2014

Toppers in Spooner Advocate


Tom Ross from Spooner Advocate
The article talks about how Tom Ross, Manager of Toppers of La Crosse,  grew from delivery driver to Manager of the Year for Toppers Pizza. It also mentions that Tom currently manages the restaurant of a multi-unit franchisee, and hopes to eventually become the area supervisor. Scott Iversen, Vice President of Marketing at Toppers, validates Tom’s award by discussing how the recognition is one of the company’s highest honors, and how La Crosse has been one of the brand’s top-performing stores.

Read the full article here.

Thursday, July 10, 2014

Toppers in QSR

Toppers in QSR

Photo from QSR
The article introduces the idea of checking back in with brands that QSR has featured in their “Ones To Watch” since 2007. Toppers receives a “HOT” ranking due to their incredible success and growth since they were featured in July 2008 and grew from 18 to 57 units. The article points out that Toppers has tripled their unit count since 2008 and Chris is quoted about the fact that Toppers has simply gotten better in all key areas that support growth and success. He is also quoted about the variety available at Toppers that you don’t find in other big pizza chains. The article also provides a link to QSR’s “2014 Best Franchise Deals” where Toppers is a star as well. 

Read the full article here.

Tuesday, July 1, 2014

Toppers Pizza in Southern Lakes Newspapers


Governor Scott Walker (from the left) greets Toppers Pizza founder Scott Gittrich, and business success expert Steve Kaplan at a USASBE forum at UW-Whitewater last month.(Craig Schreiner/UW-Whitewater photo)
The article, which included a great photo of Scott with Governor Walker, talked about how busy Scott has been over the past couple of months, with speaking engagements at the IFA and USASBE forum to share his experiences with other small business and franchise owners. 

It focused on how at the USASBE forum, Scott told the audience he had two intentions that day: “To share something of my story that will be useful to them in their endeavors and to sell a franchise.” The article included more info about Toppers, and his thoughts on small business and the business landscape of the Midwest. 

This was a positive story about the brand and its commitment to small business and franchising.

Read the full article here.