We were featured in the Stevens Point Journal on August 31,
2014. The article provides information about the Stevens Point Toppers Pizzaremodel. In addition to the remodel event the article gives some details about
the Toppers menu. The author provides details about the
celebration taking place on Wednesday and close out with information about the
The article in Fast Casual titled, “You heard it here first:
first franchisees become important brand ambassadors” highlights Andy and Caro
Johnson as Toppers first franchisees and their passion for the brand.
It also elaborates the Johnsons “go beyond being brand ambassadors, to actually
creating the systems that express the brand experience.” It mentions the
locations they own as well as Scott Iverson, being quoted on the Johnson’s have
contributed to the brand, "They had a hand in developing the system for
how to hire and attract good people, and the checklists for keeping restaurants
Toppers Pizza is the star of the show in PMQ Pizza Magazine's August issue. Toppers Pizza
Franchise Operations Director Mark Watt discussing the importance of having a
solid POS system in place to make deliveries more efficient, but adds that a
manager who knows the delivery area is the best way to make sure things work
smoothly. Mark talks about the fun and cheerful personality that Toppers drivers
exhibit and the little extras, like bringing paper plates and seasoning, that
set their delivery experience apart. Drivers have a car topper bearing
the logo to let people in the area know that they deliver there. They then
discuss the importance of marketing during the delivery and Mark discusses the
branding present on the Toppers Pizza box, the ability for pizza makers to
jot a note, the “double-check stamp”, and menu magnets in college areas. They
also talk about the work done on social media where Toppers has an
impressive number of Facebook and Twitter fans.
This article in QSR Magazine talks about brands innovating
or making decisions around packaging. Scott Iverson, Toppers Pizza vice
president of marketing, talks about the new packaging currently in the mix for
Toppers including how the brand changed the boxes to convey main points to
their consumers so that they make sure all of their brand messages and touch
points are delivered in a fun way. This story showed how Toppers makes
a unique connection with customers through its packaging!
Learn about how Tom Ross
rose from delivery driver to Toppers’ Manager of the Year. The article talks
about the efforts and achievements that Tom has made to get to where he is now,
which are validated by quotes from Denise Downing. The inspirational story ends
with a note about Tom’s aspirations to further advance in the company.
article talks about how Tom Ross, Manager of Toppers of La Crosse, grew from delivery driver to Manager of the Year
for Toppers Pizza. It also mentions that Tom currently manages the
restaurant of a multi-unit franchisee, and hopes to eventually become the area
supervisor. Scott Iversen, Vice President of Marketing at Toppers, validates
Tom’s award by discussing how the recognition is one of the company’s highest
honors, and how La Crosse has been one of the brand’s top-performing stores.
The article introduces the idea
of checking back in with brands that QSR has featured in their
“Ones To Watch” since 2007. Toppers receives
a “HOT” ranking due to their incredible success and growth since they were
featured in July 2008 and grew from 18 to 57 units. The article points out that Toppers has tripled their unit count
since 2008 and Chris is quoted about the fact that Toppers has simply gotten better in all key areas that
support growth and success. He is also quoted about the variety available at Toppers that you don’t find in other big
pizza chains. The article also provides a link to QSR’s “2014 Best Franchise
Deals” where Toppers is a
star as well.
In 1991, Toppers Pizza began its quest to become the best pizza company in the world by killing it on every detail of the customer experience. Headquartered in Whitewater, Wis., Toppers takes a unique approach to the crowded pizza segment by cooking up mouthwatering specialty pizzas that start with their fresh, made from scratch dough, smothered in real Wisconsin cheese and finished with outrageous toppings like French fried onions, oven-roasted tomatoes, mac ‘n cheese and tater tots. Toppers’ claim to fame comes in the form of Topperstix™, arguably the planet’s most addictively delicious cheesy breadstix. The Toppers empire encompasses 50 restaurants across 10 states and, with its rapid expansion, is in the midst of Midwest and national domination. In 2013, Entrepreneur Magazine ranked Toppers as one of the top 500 franchises in the U.S., Nation’s Restaurant News declared the brand as one of the 50 breakout chains of the year, and Toppers received a No. 58 spot in Pizza Today’s top 100 pizza companies. For more information on Toppers, visit www.toppers.com, www.facebook.com/ToppersRocks or www.twitter.com/ToppersPizza.
Specialties: The big pizza chains serve their purpose: Mediocre food, mediocre promises, mediocre connections. While Papa John’s, Domino’s, and Pizza Hut are stuck in a stiff battle for the family demographic, Toppers remained hooked on being a hip, cool brand, connected to the nationally untapped 18-34 demographic. This strategy has helped Toppers sustain its growth, through its relationship with young, energetic consumers craving a real brand connection. For more information on Toppers, visit www.toppers.com.